Stardust Arts Foundation produced the documentary short film We Ride For Her that sheds light on the epidemic of Missing and Murdered Indigenous Women and Relatives (MMIW/R). Across the film’s development, production, and financing, our team implemented a community ownership model, ensuring that those affected by the crisis hold a primary role in guiding the film’s direction and impact. This model was developed to center equity and transparency, ensuring that the film contributes towards the movement to end the MMIW/R crisis and benefits Indigenous community leaders and advocates who have laid the foundation for the film’s storytelling.
The structure of this ownership model provides that all profits are to be shared equally between the filmmakers and the film’s Indigenous community stakeholders; financiers will not receive any profits from the film’s distribution, and all individuals involved in the process have been ensured access to the footage for use for their own not-for-profit purposes. We have developed a legal template LLC operating agreement based on this community ownership model, to be distributed as a free resource for film funders and non-profit organizations interested in applying this framework to support filmmakers and community stakeholders in future projects. We invite others in the industry to adopt this new standard, resisting exploitative frameworks and seeding transformative change.
The community ownership model was originated by our partners at Level Forward, the story-driven, impact-minded entertainment company, creating community ownership opportunities on their screen and stage productions since 2018.
This film was conceptualized, supported, and produced by Red Sand Project, a participatory artwork raising awareness about human trafficking. Since its inception in 2014, Red Sand Project has been committed to telling the stories of those who have been trafficked, exploited, or made vulnerable. Red Sand Project has developed deep partnerships with organizations working to advocate for survivors, provide relief and support, and foster community.
From its inception, Red Sand Project has been focused on removing the onus and responsibility of awareness-raising away from survivors of human trafficking and towards communities and allies. This commitment to not retraumatizing those who have lived through violence and trauma—in the name of raising awareness—informs everything that Red Sand Project does, including this film. We believe that those who are closest to the issue—who are most impacted—should be those who set the agenda and create solutions. This is why we ensured that our filmmaking team is composed of Native people, families of missing and murdered Indigenous women and people, survivors of trafficking, and people of color.